![]() ![]() To wit, the “sweet-smelling” antiager, which contains coconut and almond oils, and is housed in soft touch packaging, is meant to appeal to the wearer’s senses. “I wanted a relaxation element before you put it on your face,” said Iman. ![]() Karuna Sabnani, a naturopathic doctor, who specializes in Ayuverdic medicine, on the formula and packaging design. “I’ve been dying to do a tinted moisturizer, trying to find something that is truly unique,” said Iman, who highlighted the importance of developing a product that would “differentiate from what’s in the marketplace.” As is with all Iman products, the BB Crème is meant to appeal to “women with skin of a color,” a phrase Iman, 57, uses purposefully to include a variety of ethnic backgrounds. It is not just topical.”Īccording to Desiree Reid, senior vice president of brand development for Iman Cosmetics, the brand does about 60 percent of its business in foundation. “The biggest problem women with skin of color have is hyper-pigmentation, blotches of different colors on their face,” said Iman, founder and chief executive officer of Iman Cosmetics. Industry sources estimate her newest offering could generate $6 million in its first year at retail. mass retailer doors, Iman Skin Tone Evener BB Crème SPF 15, $20, includes a proprietary brightening complex - a blend of vitamin C and licorice root extract - found in her best-selling skin-care product, Time Control Skin Tone Evener. BAFTA Red Carpet 2023 Arrivals: All the Looks, Live Updates ![]()
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